People, product or passion, what's your story?
In partnership with The New York City Rescue Mission, ad agency Silver + Partners staged a social experiment to see if New Yorkers had become desensitized to the homeless living on the streets. ABC World News with Diane Sawyer reported the story days after the YouTube spot reached 4 million views.
Podo, the world’s first stick and shoot camera, exceeded their Kickstarter goal in the first 16 hours of launch. TechCrunch’s Day One coverage helped provide that initial wave of support from technophiles. Fashion blogger Chiara Ferragni from The Blonde Salad then posted on Instagram weeks later securing another uptick of funding from style enthusiasts all around the world.
When carsharing and commuting app Carma has over 400 vehicles alone in the San Francisco Bay Area, more locals should know how easy and affordable it is to make car reservations from this startup. Morning news show KTVU helped raise awareness in a special Earth Day segment. The San Francisco Chronicle also featured Carma’s special electric vehicle fleet.
With its $13 million Series B investment, Radius, the predictive marketing software that collects and analyzes information on small businesses, is described by The Wall Street Journal as well positioned to “fight for market share against a large publicly traded competitor, Dun & Bradstreet.” CEO and co-founder Darian Shirazi, who was Facebook’s first intern, also participated in the round.
Online dating apps seem to be like fish in the sea - plenty. For matchmaking startup Three Day Rule, their approach to use actual matchmakers with the help of data-driven algorithms made for an even more interesting process when a San Francisco Chronicle writer put herself as the next potential candidate.
Linsanity, the story about the rise of Asian-American NBA basketball player Jeremy Lin, was reviewed by The Los Angeles Times as a “rousing response, easily making it one of the most crowd-pleasing documentaries to play at [Sundance].” The film’s official premiere was in LA with support from the attendance of influencers like Michelle Phan and Lisa Ling.
Just before widely announcing its $56 million Series D round, cloud personalization platform BloomReach shared its story among colleagues and industry press at the annual 2015 Shop.org Digital Summit both on stage with a client and on the exhibit floor.
It’s a challenge to draw attention at Comic-Con when everyone else has the same idea. A rooftop party hosted by IGN for the release of Sin City: A Dame To Kill For with red carpet appearances from the film’s co-directors Frank Miller and Robert Rodriguez, among others, drew an at-capacity crowd and ultimately, a short Variety blurb to a larger Best Of Comic-Con wrap-up story.